Stella Grammenos-Dimadis Blog

Marrying your craft "Where there is love, there is life." Mahatma Gandhi Often I think of the commitment to one's art, the passion that is involved and the headiness associated with creation that it always brings me to the one conclusion that it really is a marriage of sorts.  I cannot anthropomorphise art, but I can attest that to delve into creation one's complete being has to be given over in all capacity of mind and body.  It becomes a union, there is no doubt about it, all consuming, like a lover's glance at the very beginning of a relationship when euphoria takes over, only with art, this euphoric state lasts for a life time. I pretend that art or creation does not infiltrate my entire life, that I have normality around me, but here is where I lie.  I must accept that when I am creating I am all consumed, and when I am not, I am still all consumed.  To others, it looks like a vagueness, a far away state, my head elsewhere, my head in the clouds, and I...

Marketing in Film. "You can't sell anything if you can't tell anything".  Beth Comstock It is apt that I begin my first blog of 2016 featuring a female marketeer, Beth Comstock who initially studied science, moved into television production and is now the new vice chair of business innovation at General Electric, USA. More than her achievements, it is her take on marketing that excites me.  Essentially a sale cannot occur without a story, and so here, the big global companies of the world are all banding to create stories for their products that potentially induce an emotion or a journey for the consumer so that the product is appealing and consequently sold. I have to add that right there, is the one advantageous aspect that filmmakers have, the ultimate storytellers, and yet, the concept of marketing in the filmmaking process is always thought about right at the end, and by then, it can be all a little too late. The big studios have caught on to this and ...