Stella Grammenos-Dimadis Blog

"Even though the future seems far away, it is actually beginning right now." Mattie Stepanek Mattie Stepney died at the age of thirteen,but in his very short life, he managed to publish poetry, and complete a volume of essays on peace. He also suffered from a rare disorder, dysautonomic mitochondrial myopathy.  Despite his age, he was a visionary and a philosopher.  To me, the quote that revolves around the future starting right now is very poignant, especially in the shift that is evidently occurring in the exhibition of film.  If we are stop and look into the future of what exhibition would look like for film, it is best to look at what is actually happening right now. No other time in history has the ability to exhibit and view film been so easy.  Gone are the days where the only time you could view films was with a collective audience in a public space or cinema.  Nowadays, films can be viewed online, in galleries, in outdoor public spaces with pop up projectors, i

Chevalier-a film by Athina Rachel Tsangari Chevalier has a few meanings in the English language-It could mean a member of the French orders or knighthood, or it could mean a chivalrous man.  When Athina Rachel Tsangari and Efthimis Filippou co wrote their screenplay for Chevalier which Athina Rachel Tsangari went on to direct, I suspect that the latter definition was at the fore of their thinking for their film.  Six men, connected in some way through relations or friendship, come together to holiday and dive on the doctor's yacht.  The nature of their relationships are vaguely conveyed through their work, or loosely tied by the relationship of some to the doctor's daughter, Anna.  This though, is not the driving theme behind the film, what drives the story forward is the game that they all decide to participate in; a game that will narrow in on a winner who will ultimately become the general best at everything and win the signet ring, the chevalier, and wear it with pri

Marketing the Indie Film  "Good marketers tell a story." Seth Godin It wasn't long ago that I had blogged about the importance of marketing the Indie Film.  I knew that marketing began at the very start of the film, what I wasn't entirely sure about, however, was what sort of tactics the studios were using to let people know about their new film in the making.  After some research on the marketing techniques used, I came to realise that clever marketing begins with the accumulation of 'fans'.  For, it is the 'fans' that become an audience.  A film cannot be successful without an audience and the marketing must revolve around this one simple fact. The techniques that the studios use, mainly revolve around the utilisation social media tools, and whilst this is certainly accessible and free to everyone, the question still begs on how it can be used cleverly, interestingly and uniquely to formulate a marketing plan that is going to accumu