The Artistic Business Acumen "You cannot be a success in any business without believing that it is the greatest business in the world...You have to put your heart in the business and the business in your heart." Robert Sobel IBM: Colossus in Transition (1981) The one aspect to being a creative is that creativity is never really synonymous with business. Artists will be quick to note that they are not business people, but creators, and I am quick to note that artists are the ultimate business owners. In a normal business, a product is developed by someone else, bought by another business, marketed and on sold. It passes through so many 'agents' before it reaches the final destination; the consumer. I call this the 'business mile', like a 'food mile', only it directly refers to the mileage of the product before it reaches it's destination. The artist or creator though can reach the final destination; the consumer, without all of