Globalising your content. “The new electronic interdependence recreates the world in the image of a global village.” Marshall McLuhan 1911-1980 (The Gutenberg Galaxy) 1962 In creating content for the masses it stands to reason that this product in order to be successful must find a platform in the global market. To be involved in the entertainment industry then, in any capacity, means to open up to the possibility that Australia, on its own just cannot cut it any more. I'm not sure if Australia was ever able to cut it. There is no point in struggling in an environment that is forever shrinking, limiting creativity for lack of funds, and talent, then becoming disillusioned by it for not providing. It has never provided, nor will it ever provide, enough. It is just too small a country for that. Of course that does not mean that artists should just throw it all in. To put a great slogan to good use here...Think globally, act locally. Friends of Earth