Stella Grammenos-Dimadis Blog

Location, location, location "I mean, the whole idea of movies was it was special to go and see - you went to a movie theatre to see something that was magical and amazing, in a very special location." Bob Balaban. The magic of a film can always be attributed to the location that the film is set in.  A location is not just a space where the characters will play out their roles, it is more than that.  A location is the space that becomes a character in its own right, a new world, familiar, but all so alien, sets the mood and the tone of the film, and becomes the overall psychological precipice for the duration of the film.  In a lot of ways, it is one of the most important elements for consideration, for it becomes the canvas that the director will draw and paint on. The photo on the left was taken on location for Lifting Clouds, a short film I directed which is in post production.   It was filmed on an estate in the Warrnambool area, isolated, beautiful, ...

Marketing in Film. "You can't sell anything if you can't tell anything".  Beth Comstock It is apt that I begin my first blog of 2016 featuring a female marketeer, Beth Comstock who initially studied science, moved into television production and is now the new vice chair of business innovation at General Electric, USA. More than her achievements, it is her take on marketing that excites me.  Essentially a sale cannot occur without a story, and so here, the big global companies of the world are all banding to create stories for their products that potentially induce an emotion or a journey for the consumer so that the product is appealing and consequently sold. I have to add that right there, is the one advantageous aspect that filmmakers have, the ultimate storytellers, and yet, the concept of marketing in the filmmaking process is always thought about right at the end, and by then, it can be all a little too late. The big studios have caught on to this and ...